In this infographic Boostlikes highlight the pros and cons of each.
On one side there’s the targeting and immediate results that Facebook Ads provides, whereas SEO carried out within Google’s rules will more than likely take months and you can’t control who visits your site.
On the flip side, SEO is longer lasting and higher converting. Facebook Ads stop as soon as you stop paying for them, whereas your Google rankings will invariable stand the test of time.
For a more in-depth comparison check out the infographic below.