So you want to rank higher on Google, you’re considering buying some cheap and nasty links to see if it works, but is it worth the risk?

Of course not!

With Google’s announcement that the Penguin algorithm is now a real time part of the ranking process this is as good a time as any to remind yourself why you shouldn’t attempt gaming the system.

Digital Third Coast include examples of well-known websites who got caught out in this infographic. You’ll be amazed to see the list includes Google itself!