Are you in the process of creating a new website for your business? Want to know the important information you should include on your About Us page?

It’s one of the most important pages on your website, but it’s often the most overlooked. Sure, people want to know about your products and services, but people like to buy from people so you need to spend a good amount of time fine tuning your about us page too.

So, what should you include? And what’s the best way to display the information?

Siege Media created the infographic below with their guide to the science behind a great about page.

But first, here are the key items to include:

  • Include your USP (unique selling point) above the fold. Don’t make users scroll too far to find reasons to use your company.
  • Display photos of your team members so customers can put a face to the name.
  • Use video to showcase your products, clearly explaining the customer benefits.
  • Display positive reviews from customers, using real life stories and case studies where possible.

Then most important of all, don’t forget to include your contact information or a call to action at the end of the page.

You need to make it as easy as possible for visitors to buy or get in contact once they have decided to do business with you.

Enjoy the infographic!