Are you questioning the importance of SEO for your business website? Want to know some key stats that show why it’s as relevant as ever?

You may have seen a few people claim that SEO is dead, they’ve been doing so for years, what they really mean is it’s gotten too hard for them to game the system and fool Google into ranking a website with little effort.

But is that a bad thing?

SEO has got harder as Google’s algorithms have got cleverer, but that’s a good thing for the industry. The spammers are leaving, and the good guys that use recommended techniques are left behind to take advantage.

But what stats are there to back the importance of SEO up? Octos share 13 stats for you in the infographic below.

Here are the key ones for me:

  • 43% of website traffic is driven by search rankings. (That’s a lot of potential traffic you’re missing out on if you’re not investing in SEO!)
  • The number of small businesses ready to invest in SEO will climb to 74% this year. (Your competitors are ready to invest, so you’ll be missing out if you don’t too!)
  • Organic results are 8.5 times more likely to be clicked on that ads. (So, don’t just use Google Adwords, invest in SEO too for a rounded Google strategy.)

Enjoy the infographic!