Do you have Google Analytics installed on your business website? Are you using it to its full potential?

When used correctly Google Analytics can provide you with a wealth of information.

It can show you what marketing techniques are generating traffic and conversions, which enables you to ditch or amend those that don’t – but that’s only if you have it setup correctly!

To help, we share 8 common mistakes you should avoid in the infographic below.

The first on the list is not using it at all. If you still haven’t set it up you may find this beginners guide to Google Analytics helpful.