So, you’ve heard of SEO (short for search engine optimisation), but you don’t really know what it is or how it works?

Bubblegum Search share their beginners guide to SEO in the infographic below.

In short, Search Engine Optimisation (SEO) is the name given to a set of techniques that help to improve your websites ranking and appearance on search engines like Google.

It involves complex calculations made by algorithms using a whopping 200+ ranking factors.

Those factors have changed over time, so what worked 5 years ago doesn’t necessarily work now, and what works now may not work in another 5 years.

Get yourself up to scratch with this infographic explanation and timeline!