Does your Ecommerce website have a high cart abandonment rate? Want to know how to re-engage those lost sales and turn them into orders?
We share 8 ways to convert your abandoned carts in this infographic.
I’ve summarised the key points below:
- Retargeting through AdWords
- Facebook remarketing
- Old-school direct mail
- Personal email outreach
- Automated email drip campaign
- Provide customer reviews
- Provide an incentive
- Optimise your checkout process
Check out the infographic for more detail.
Retargeting through AdWords
Retargeting ads aimed at customers who’ve just bailed on you means your product stays fresh in their minds for longer.
Have you ever thought that someone could have accidentally exited from your checkout page, and are now unsure how to get back to it? It might seem like a faraway possibility for you, but never write anything off. In this instance, retargeting ads through AdWords are perfectly for reminding customers across Google of their secret love-affair that’s still waiting for them.
It’s worth reminding ourselves of one simple fact.
The vast majority of customers won’t buy a product straightaway after browsing. They’ve got things to do, people and places to see. And they like to compare.
That’s why it’s a great idea to remind them of your product during their social media session.
By using Facebook Pixels, you can insert ads that remind customers of the product they’re interested in.
Provide customer reviews
User-generated reviews are magic dust when it comes to reminding people why they should buy your product.
Not only are they one of the most affordable ways to social proof what you sell – they make the buying process a lot more informed.
Why do customers make the decision to abandon their carts in the first place? It could be that they’ve made a last-minute decision that this product won’t benefit them.
Having customer reviews present right before the checkout page or next to ‘Buy Now’ CTAs will mean they get the right reassurance at the right time.
Optimise your checkout process
Another popular explanation to cart abandonments has to do with the checkout process itself. If you’re finding that the vast majority of your exit rates are sky-high on the checkout page, it’s highly likely that there’s an issue with it.
Checkout processes should not make it hard for people to pay for what they want.
All the hard work has been done up until this point: you’ve displayed your products clearly with accompanying information, you’ve got engaging CTAs, and you’ve got user-generated reviews visible for customers to see.
Effectively, for all intents and purposes, that customers has made the decision they want to buy that product.
But once they’ve arrived at the payment page, they abandon the cart. It might seem strange that a customer would commit right until this last stage, but there may be a reason for it.
Your payment forms could be too long. You might be asking too many questions. There might be unnecessary and annoying pop-ups. It could be filled with ads. The payment process might not even look secure and legitimate.
All of these reasons make your website look untrustworthy, unprofessional, and geared for cart abandonment.