So, you want to generate traffic to your website, you’re considering the pros and cons of SEO and PPC, but can you use them together to create a formidable online strategy?
Digital Marketing Philippines share their steps to success in this infographic.
Here are the key points:
- Share PPC’s keyword data to improve your SEO strategy
- Use SEO’s long-tail keywords to expand your PPC campaigns
- Communicating expensive PPC keywords to SEO
- Perform ad copy experiments to improve your organic content strategy
- Use keywords to promote key content
- Use PPC for retargeting
Hope the infographic helps!
