So, you want to generate traffic to your website, you’re considering the pros and cons of SEO and PPC, but can you use them together to create a formidable online strategy?

Digital Marketing Philippines share their steps to success in this infographic.

Here are the key points:

  • Share PPC’s keyword data to improve your SEO strategy
  • Use SEO’s long-tail keywords to expand your PPC campaigns
  • Communicating expensive PPC keywords to SEO
  • Perform ad copy experiments to improve your organic content strategy
  • Use keywords to promote key content
  • Use PPC for retargeting

Hope the infographic helps!