Do you want your website to rank higher on search engines? Trying to learn the ins and outs of SEO to achieve better things on Google?

We share the 4 pillars of an effective SEO strategy in this infographic.

Here are the 4 areas you need to read up on:

  • Technical SEO
  • On site SEO
  • Content
  • Off site SEO

Check out the infographic for more detail.

Technical SEO

Technical SEO doesn’t have to be technical.

When search engines display websites, they much rather prefer their first pages to be full of websites that show ‘technical’ characteristics. This could mean a viable source connection or a fast loading time.

Technical SEO requires you to do work behind the scenes to make sure that search engine results pages favour you over your competitors.

On-Site SEO

On-site (also known as on-page) SEO refers to optimising every single web page to increase traffic by ranking higher.

On-site SEO means making it as easy as possible for crawlers to understand – and rank – the content on your website.

The more data they can understand, the more chances you have of ranking highly on search engines.

It can refer to both content as well as HTML source codes. You’ve guessed it – off-site SEO means the process of optimising your external performance, such as link building.

Putting in the hard work to make sure your On-Site SEO is the best it can be is one of the first things you should do when building an effective SEO strategy.


Let’s break it down.

Search Engine Optimisation, as you know, refers to optimising a website for better search engine results. This means it’s easier for people to find your website.

Content refers to any kind of information that is stored across your website and can be consumed by users on the internet.

Combining these two elements, we get SEO content, and this means: producing content specifically with the aim of attracting more traffic to your website.

One of the most important things to do in order to create amazing SEO content is to keyword rearch.

It’s great that you want to generate more traffic and leads through organic search. It’s a popular desire.

But before you start creating loads of content, it’s a good idea to take a step back and ask yourself this: what are users searching online to find my business?

Once you have a good understanding of keywords that matter – you’ll be able to focus your content around terms that people know and use. And that makes it easier for them to find you.

Off-Site authority building

If On-Site SEO refers to optimising content on your website, then Off-Site SEO means any external signals from your website. It’s doing stuff outside of your website to maximise impact and generate more traffic.

You need to be thinking about what you can do here to improve your website’s external perception.

That means building trustworthiness, reliability, and building relationships with others in your industry to generate more links.