Are you just getting started in the world of marketing? Struggling to understand some of the terminology you’re reading?

GetCake define 25 industry terms you need to know in this infographic.

Here’s what you’ll learn:

  • Advertiser
  • Affiliate
  • Affiliate Network
  • Analytics
  • Campaign
  • Click Pixel
  • Cost per Acquisition (CPA)
  • Cost per Click (CPC)
  • Ecommerce
  • Fixed
  • Geo-targeting
  • Impression
  • Mobile Marketing
  • Lead Generation
  • Optimisation
  • Pixel
  • Offer
  • Postback URL
  • Publisher
  • Tracking
  • Revenue Share
  • Retargeting
  • Targeting
  • Unique Clicks

Hope the infographic helps!