Are you looking for ways to improve your email marketing strategy? Want to know how to use email to increase sales and customer engagement?
Smart Mail share their Beatles inspired tips in this infographic.
Here are the key points:
- Use email retargeting to say hello when shoppers say goodbye
- Make shoppers feel safe with the use of confidence building imagery
- Implement a full lifecycle email marketing strategy that covers the entire shopping journey
- Don’t buy or rent email lists, build them yourself
- Enlist the help of experts for improved email campaign performance
- Get shoppers back to where they once belonged by sending browse abandonment emails
- Adding social media imagery to your emails
- Always use customer support callouts
- Be here, there, and everywhere with mobile-friendly, responsive emails
- Personalize your emails to make them relevant to each individual shopper
Hope the infographic helps!
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.