Are you looking for ways to improve your business website? Want to know how to create an “about us” page that helps you convert more visitors into customers?
We share 8 tips to improve your About Us page in this infographic.
Here are the key points:
- Keep it clear, simple, and relevant to your products
- Get your business voice and mission across in the first few lines
- Provide readers with information about what they get, not what you give
- Make sure any testimonials are edited
- Send visitors to the right pages
- Don’t send people to this page unless it promotes your services
- Use a video to get the message across
Check out the infographic for more detail.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.