So, you want to create long-form content for your blog, that’s posts with more than 2,000 words, how do you go about it?

SerpLogic share their 6-step process in this infographic.

Here’s a quick summary:

  • Outline your goals
  • Decide on gated vs non-gated
  • Select your topic
  • Choose your writer
  • Format your content with conversions in mind
  • Outline your content promotion strategy

Check out their infographic for more detail.