Are you in the process of creating a new website for your business? Want to know the pages your visitors will expect to see?
We share 10 pages you should include on your website in this infographic.
Here’s what makes the list:
- Home page
- About page
- Products and / or services pages
- Frequently asked questions
- Portfolio / previous work
- Testimonials / customer reviews
- Contact page
- Terms and conditions
Check out the infographic for more detail.
Home is where the heart – or in this case, your mission – is.
Home pages are often located on the landing page itself. It’s what users will immediately view, and that’s why you have a big chance to make a positive impression on future customers.
Above the fold is where you can make the most impact here – you can do this through a minimalist but effective presence (think of Apple, here), or a loud, bold statement with noise. It all depends on your brand voice and how you want to be perceived by users.
A Home page is your chance to introduce your mission to users as soon as they land on your business. Home pages are still great for housing products and services, but make sure to foreground why you exist and how you can add value to their lives first.
Before customers make the buying decision, it’s incredibly helpful to see how you work – and how useful you will be to them.
Portfolio pages give you the opportunity to showcase your work, discuss how you met challenges, and prove you’re fit for the job.
Having an effective website presence means being reliable, trustworthy, and having a track record of customer satisfaction. A fantastic way to combine these elements is through a testimonials page, or reel. Testimonials your customers to do the talking for you, and is a constructive way to enhance your digital credibility through people who have real experience of your services.
Having a page dedicated to a blog is a great way to ensure your website is immersed in what you do.
There are 3 main advantages to a blog page that your website will benefit from:
- You can upload relevant, fresh content that visitors will find useful and will come back for.
- By regularly providing ‘edutainment,’ your business will quickly become an authority figure in your industry.
- They are great for SEO, making your business easier to find by your customers. By having fresh, unique content containing relevant keywords, search engines will favour your website even more.
Contact Pages allow users to reach out to you. Here, you can include a simple fill-out form, as well as a primary contact e-mail.
But do consider giving more than e-mails, names, and numbers. Add a Google Maps widget, social media links, and a live social feed to round off your presence and make it even easier for users to stay in touch.
It’s good to be in the know.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.