Are you looking for ways to track your visitor’s activity on your website? Want to know how Google Analytics can help?

We share a beginner’s guide to Google Analytics in this infographic.

Here’s what you’ll learn:

  • Why you should use Google Analytics
  • How to install Google Analytics
  • Tips for using Google Analytics

Check out the infographic for more detail.

Why should you use it?

Ultimately, Google Analytics makes it possible – and straightforward – to gain an in-depth insight into your website, helping you shape your next success story.

If you don’t know how your website is being used, you won’t know what works and what doesn’t. And you won’t have a clear understanding of who your actual audience is, where they are coming from, and what they are doing.

Information like this is invaluable when it comes to having a business that is successful.

What can I do with it?

Using Google Analytics means you can measure your website’s performance like never before. This is done by looking at metrics that compile data on everything from how long users spend time on each webpage, to how they got to that webpage in the first place.

You can also look at individual campaigns, and see what links are performing better than others, and why this might be.

Engagement

By looking at the way people are interacting and engaging with your website, you can better inform your future marketing strategies and campaigns.

Behaviour

It can also tell you more about your website than you think, with relevant metrics showing how useful pages are. If not a lot of people are deciding to stay on a particular page, Google Analytics will tell you.

Audience & Demographics

Learn more about who visits your website – meaning your marketing efforts are better targeted and more relevant to the right people.

Google Analytics allows you to uncover more about who is visiting your website, from age, gender, right the way through to interests, devices, and location.

This is great for building up pictures of customers, allowing you to create better buying personas.

Your Biggest Fans

Google Analytics will tell you who your returning visitors are – and what content they most engage with. This is great for informing you what kind of content resonates best with your audience – and what doesn’t.

Bounce rate

A bounce rate is a metric that tells you how many people exit your website from the page they arrived. It’s a hugely important metric that looks at how many people leave your website after only looking at one page.

By using Google Analytics, you will know exactly what pages are unpopular with people, giving you a clearer understanding of what you need to work on.