So, you’ve heard of content marketing, but you’re not sure how it can benefit your business, or how to launch your own strategy?

PageTraffic share their guide to content marketing in this infographic.

First, they share some stats to highlight the power and usage of content marketing:

  • Content marketing generates roughly 3 times as many leads as traditional marketing and costs 62% less
  • Marketers on average spend over 25% of their budget on content marketing
  • 90% of organisations use content marketing

Check out the infographic for their tips for getting started.