So, you’re looking to invest in a digital marketing strategy, but you’re not sure which techniques are going to be right for your business?

Connext Digital share the guide to choosing the right digital channels for your business in this infographic.

They make recommendations based on the following objectives:

  • Brand awareness
  • Lead generation
  • Direct sales

They also provide the following key considerations:

  • Target audience
  • Budget
  • Availability of talent
  • Competitor benchmarking

Check out the infographic for more detail.