Are you looking for ways to improve your business website? Want to know how to create a home page that converts visitors into leads and customers?

LeadForest share their guide to optimised web pages in the infographic below.

It’s geared towards landing pages that would normally be used for marketing campaigns, but for most business websites your home page should follow the same rules.

Here’s what they discuss:

  • Headline
  • Content
  • Call to action
  • Colour scheme
  • Images and other media
  • Social proof
  • Navigation
  • Forms
  • Testing

Check out their infographic for more detail.