Are you looking for ways to improve your business website? Want some handy tools that can help convert more visitors into customers?
We share 14 tools you should try in this infographic.
Here’s what makes the list:
- Conversion Voodoo
- App Cues
- Usability Hub
- Visual Website Optimizer
- Five Second Test
- Content Idea Generator
- Button Optimizer
Check out the infographic for more detail.
Social media management
Healthier conversion rates can be achieved by how you are interacting with your customers online. We cannot stress the importance of effective social media management in delivering better conversion rates.
Perhaps the biggest benefit of social media management is that you can learn what people are saying about you when they are not directly engaging with your brand.
Applications like Hootsuite are not only amazing for delivering content calendars; they can also learn what content engages with users most, making for more informed content decisions.
Get social media management done right, and you’ll find your CRM strategy turning visitors into paying customers.
Have a few ideas up your sleeve? A/B testing allows you to put them to the test and see what works and what doesn’t.
A/B Testing will enable you to see what particular landing pages, contact form submission, and other types of goal pages work best with customers at any given time.
Know What’s Trending
Capitalise on the word on the street, and make your brand one that’s more in-touch, engaging, and focused.
With applications like BuzzSumo, you can quickly generate reports on what’s currently trending, meaning you can own trends instead of jumping on them.
Keep Audiences Engaged Even When They Are Not in The Buying Process
Conversions sometimes don’t just happen like that. Customers are demanding more value from us, and are looking to be far more informed about that product or service before spending their money.
The purchasing decision can begin at any moment along the customer buying process, and this means you have to keep them engaged as much as you can.
And this means staying relevant.
MailChimp offers an opt-in subscription service that will make your customers aware of you even when they are not ready to buy yet.
First Impressions count
It’d widely acknowledged that online visitors make snap decisions about what they think about you. In fact, judgements about you are made within milliseconds of reaching your landing page.
Ensuring those impressions are positive ones takes a lot of work, but can be made easier with Five Second Test.
Page testers can view your page and provide feedback for improvement.
First impressions count – and can be the difference between another bounce metric and a payment further down the line.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.