Are you looking to utilise social media to better effect in 2018? Want to know how to craft a campaign that generates the results you desire?

Sprout Social share their guide to a successful social media marketing strategy in this infographic.

Here’s a quick summary:

  • Create social media marketing goals that solve your biggest challenges
  • Research your social media audience
  • Establish your most important metrics
  • Research your social competitive landscape
  • Build & curate engaging social media content
  • Engage with your audience & don’t ignore
  • Track your efforts & always improve

Check out the infographic for more detail.