Are you in the process of setting up an online shop? Need help understanding the common terminology used in the Ecommerce industry?

We share 50+ terms and definitions in this infographic.

Here are the terms you’ll learn:

  • A/B Testing
  • Address Verification Service (AVS)
  • Affiliate Marketing
  • Amazon Marketplace
  • Attribution Model
  • Average Order Value
  • Average Time on Site
  • Black Friday
  • Billing address
  • Bounce rate
  • Brick and Mortar
  • Bundling
  • Business to Business (B2B)
  • Business to Consumer (B2C)
  • Call-to-Action
  • Cart abandonment rate
  • Chargeback
  • Conversion
  • Conversion Funnel
  • Conversion Rate
  • Cookies
  • Cross-selling
  • Customer Lifetime Value (CLV)
  • Cyber Monday
  • Discount code
  • Drop-shipping
  • Domain
  • Ebay
  • Ecommerce
  • Email Marketing
  • Event-triggered email
  • Gateway
  • Google AdWords
  • Google Analytics
  • Google Keywords
  • Growth Hacking
  • HTML
  • Inventory
  • JavaScript
  • Keyword Ranking
  • Landing Page
  • Listing fee
  • Margins (Also known as Profit margins)
  • Merchant Account Provider
  • Metrics
  • Mobile Commerce
  • Niche
  • Open rate
  • Organic Traffic
  • Outsource
  • Page Rank (PR)
  • Partial shipment
  • Payment Service Provider
  • Pay-Per-Click (PPC) Marketing
  • PCI Compliance
  • Recurring payment
  • Search Engine Optimization (SEO)
  • Search Engine Results Page (SERP)
  • Shipping
  • Shopping Cart
  • Stock-keeping Unit (SKU)
  • Third-party payment processor
  • Traffic
  • Transaction
  • Upselling
  • Void
  • Wholesale

Check out the infographic for more detail.

There’s nothing more frustrating than something getting in the way of success, right?

You know your objective, and you know how you’re going to meet that. Yet you find yourself being held back by gaps in knowledge and understanding.

You may have read countless eCommerce blogs, spoken to countless experts in the field, and follow your favourite marketing experts online. And no matter how hard you try, you almost always find yourself scrunching at the screen over terms you don’t know.

They say time is the best healer. And whilst it’s true that the best way to learn is to throw yourself into the deep-end and learn as you go on, a little preparation can go a long way.

If you’re new to eCommerce, or simply want to refresh, a great tip is to sit down and go through each term individually; think about the ways you have engaged with that word through your business.

Now that you’ve begun your learning journey, you might be wondering how best you can utilise these features, theories, and functions for your eCommerce success. Below are the fab 4 goldmines you’ll need to master.

A/B Testing

You will more than likely be familiar with this concept outside the world of marketing. A/B Testing essentially involves running two different tests for the same objective, and analysing the results for best performance.

You might decide to run an ad campaign across social media to get more conversions on your eCommerce website. In your A/B Test, you would create two distinct landing pages.

Same ad, different landing page. The results of the A/B Test could inform you that one landing page is performing better than the other, allowing you to make a more informed choice.

Landing Page

Speaking of landing pages, what are they, and why are they so important?

A landing page is exactly that – a page that you land on. Whether you’re arriving from an online ad, a link from a friend, or a hyperlink from a social media profile, landing pages are the first point of contact between a customer and a business website.

First impressions count. A landing page that inspires action, is memorable, or simply encourages further navigation, is one that will do wonders for your website.


Don’t leave your customers hanging – get them to do something about it.

Call-to-Actions are the buttons you see dotted around websites encouraging users to take an action. It could be to sign-up to an e-mail subscription service, a ‘get in touch’ button, or simply a ‘see more’ button. Whatever you do with yours, always have the buyer’s needs in mind.

The best Call-to-Actions are the ones that reward customers for clicking, as these are the ones that will generate more engagement. Think of prize draws, discount codes, or free tips.

Google Analytics

When it comes to analysing your website’s data, Google Analytics is your best friend.

Track metrics like time spent on page, search queries, demographics, and referrals to get the most out of your marketing.