So, you run an online shop, you’re looking for ways to increase sales, and you’re wondering how to make best use of SEO?

We share 100 Ecommerce SEO tips in this infographic.

The tips are broken down into the following sections:

  • Site structure
  • Writing and content creation
  • Promotion and brand awareness
  • Helpful tools

Check out the infographic for more detail.

Site Structure

Your site structure is the concrete foundation of your eCommerce empire. Users are looking for a familiar and reliable site structure that they feel at home with.

If you don’t dedicate time to get your basic site structure the best it can be, you’ll experience high bounce rates across the website. And that won’t lie favourably with Google.

You might be thinking what exactly is your site structure? Put simply, your site structure embodies all the core functions of your website that will deliver a great experience for users – and an even better reputation for search algorithms

HTTPS, site speed, and a mobile-friendly interface are just some structural features that can make a massive difference.

Writing & Content Curation

Text can be just as important as your site structure. Having optimised text enables that content to communicate with search engines to let them know why your site is important and unique – and why visitors need to see it.

The better the content, the better your SEO strategy.

What does good content look like? It’s anything from engaging CTAs, user-generated content, and valuable blog posts – right the way through to action words and keyword-focused product pages.

It’s any means by which any information conveyed to customers is optimised for search engine results.

Promotion & Brand Awareness

If you’ve got amazing products to sell, but aren’t promoting your eCommerce website, you’re seriously missing out on sales and SEO performance.

One of the most effective means by which you can improve your brand awareness is by leveraging social proof.

Social proof is a psychological phenomenon that sees group behaviour influencing the decision-making process of an individual.

Let’s suppose you’re in town and looking for somewhere to eat. Out of 5 restaurants you see, two of them are full, with the remaining three completely empty. Making a snap decision, are you more likely to visit those two popular ones, or one of the empty ones?

No matter how good the food may be in an empty restaurant – you are more likely to choose the one that’s full.

Because it appears to be the correct decision. In this example, the full restaurants are being endorsed and approved by that group – ultimately persuading you to take the same path.

Social proof can be achieved in many ways, from user-generated reviews to influencer marketing. What’s important is that you let your products and reviews speak for you