Are you looking for ways to improve your online shop? Want to know how to create an Ecommerce website that generates a load of online sales?
We share 16 Ecommerce web design tips in this infographic.
Here’s a quick summary:
- Let customers refine their options
- Let them reverse their choices too
- Keep the search bar in easy reach
- If items are out of stock, make it clear
- Make use of quality photography
- Make the shopping cart visible
- Make your site easy to navigate
- Don’t add delivery charges at the end
- Give your site personality
- Add a newsletter signup form
- Keep product pages clean
- Include testimonials
- Display product variations intuitively
- Eliminate checkout distractions
- Keep the ‘add to cart’ visible
- Make contacting you easy
Check out the infographic for more detail.
Optimising Your eCommerce Design
What does it mean to optimise your eCommerce design to maximise sales?
Put simply, optimising your eCommerce website for sales means having structures, features, and tools that make it even easier for customers to purchase products and services.
It’s the little things that make a bigger difference.
It’s a good idea to think about the customer journey as a whole here.
Do you have a lot of different products on sale in one place? Make it easier for customers by giving them the option to filter by product type, colour, and price, for example.
If customers know exactly what product they need, is there a handy search-bar visible for them to use and command?
Once customers have located that product, are they able to learn more information about it, and view several images and possibly even a video? The more customers can interact with their potential product, the better they’ll feel about actually paying for it.
And, when they go to pay, is the checkout process simple, easy to use, and built around the customer? Here, think about any unnecessary steps that might impede a flowing payment process.
Payments are more likely to be finalised if the process is inviting and easy to follow.
What happens then? Are they thanked and given recommended products, as well as contact details? You could even go one step further and offer an order tracking facility.
The steps above highlight what an optimised eCommerce website looks like, and how customers can benefit from having them right at their fingertips. Sometimes, these are the features that are hardly noticed, but will work wonders for your conversion rates.
Why is all this important?
Optimising your eCommerce website for sales is a great way to improve the customer experience, and therefore improve your conversion rates.
Placing customers at the centre and in control of their buying journey will also help generate more trust in your brand.
Optimising your eCommerce website will also transform it into one that’s more professional and committed to providing an experience that customers will come to know and love.
And even tell their friends about.
And we know that customers that enjoy spending time engaging and interacting with your website are more likely to stay and spend their money as opposed to customers who detest your website.
That can only ever become a possibility if your website design is optimised for success.
What will you change today?
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.