Are you looking for ways to increase sales on your Ecommerce website? Want your visitors to see they can trust in your product and business?
We share 10 tips to build trust on your Ecommerce website in this infographic.
Here’s a quick summary:
- Show your contact information
- Introduce yourself
- Don’t use generic product descriptions
- Use high quality photos
- Publish genuine customer reviews
- Install an SSL certificate
- Keep your website fresh and maintained
- Don’t ask for too much information
- Be social
- Reinforce trustworthiness after a sale occurs
Check out the infographic for more detail.
Letting people know you are available to contact is a big deal.
Before customers hand over their money, they like to be reassured that they can contact you regarding any queries they may have.
Think about your own experiences here. Has there been a time when you really wanted to purchase a product online, but just wanted to double check something with the business? How easily could you find contact information, and, if it took you so long, did you consider exiting?
Having an always-on social presence – whether that’s maintaining an active social media feed, or being active in the comments – means your brand will be more transparent and open.
Behind the Team
Let’s face it – people are nosy.
Having an ‘About us’ or ‘Meet the Team’ page is a huge opportunity to be different and get your personality across the page.
By seeing who’s who, customers will be able to connect more with your brand and your mission.
Putting faces behind names and products is a great way to humanise your brand and create a more empathetic presence that will resonate with customers.
Genuine Customer Feedback
Displaying customer reviews – good or bad – not only provide a more informed decision-making process for your customers; they actually prove you have nothing to hide and welcome constructive feedback.
Of course, the more positive reviews, the better.
With more than 84% of people trusting customer reviews as much as friends, they are a great tool for social proof and getting the word out.
It doesn’t really matter if customers don’t really know what an SSL Certificate actually does. As long as they see a small padlock next to your URL, they’ll know the website they’re using and inputting personal details on is secure, trustworthy, and recognised.
It’s good for customers, and that’s good for you.
After the Sale
The morning after the sale before.
How much thought and consideration have you put into what happens to customers after they purchase a product from your website?
Are they greeted with a friendly thank-you email? Are they reminded of any contact details, or of any returns policy?
Do you take this opportunity to remind them what similar customers have bought recently?
Post-sale marketing is an underappreciated strategy that can boost trust with your customers. By taking the time to ensure their buying experience was a pleasant one – and asking for how you can improve – it shows you care.
And customers like it when you care.