Are you struggling to generate sales on your Ecommerce website? Do you have annoying features on your site that are turning visitors away?
We share 7 ecommerce website conversion killers in this infographic.
Here’s a quick summary:
- Mandatory account creation process
- Long and boring signup forms
- Long and complicated checkout process
- Lack of testimonials and reviews
- Extra costs during checkout
- Failing to mention secure checkout
- Not being mobile-friendly
Check out the infographic for more detail.
Opportunities for eCommerce growth come about when you have a website that does two things: impress visitors and makes it as easy as possible for them to discover your products and then make the decision to buy them.
It’s all about having a digital presence that provides a valuable, unique, and engaging experience for customers who are willing to pay for what you have to sell.
But if they’re put off by annoying, irrelevant, and aggressive features – you can say au revoir to those conversion goals.
If you’re reading this, you’re probably experiencing what many eCommerce website owners are going through: low conversion rates and high bounce rates.
But what is it that makes people want to quit? Well, put simply, the exact same reason(s) that force you to leave a website.
There are, of course, many reasons why people would want to quit your eCommerce website. They could have clicked on your website by accident, for sure. It’s a possibility their device may have crashed out on you.
They may be window shoppers, merely browsing your products with no intention of purchasing them. We all do that.
But there’s another possibility, and it’s one you can start to take better control of.
Potential customers are leaving your website because they don’t feel safe, reassured, or in control enough to progress onto the conversion stage.
These are the conversion killers that prevent eCommerce stores from being successful.
Evoking negative emotions like these in your customers’ experience will only convince them their money is better off spent elsewhere.
One of the biggest conversion killers that stop people buying your products and services is having a long and complicated checkout process.
Your customer has done the work; they’ve compared, contrasted, and compiled the information they need before deciding they want to buy your product.
Why make it more difficult for them now? Of all places, this is where you need to keep things simple.
Your customer might be in a rush, or their battery might be low, for example. Either way, they don’t want to be spending much more time than necessary on a check-out page.
And if that check-out process is filled with arbitrary requirements, click-boxes, and more choices than a takeaway menu, your customer just might bail.
Keeping these check-out processes clear makes for a much more smooth and flowing buying process that your customer will (albeit subconsciously) appreciate.
It could be the reason they return next time.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.