Are you in the process of setting up an online shop? Want to make sure you include the essentials for success?

We share 15 essential features to include on your Ecommerce website in this infographic.

Here’s a quick summary:

  • Ease of Use
  • High-Resolution Photos and Video
  • Mobile-Friendly Website
  • User-Generated Reviews
  • Special Offers
  • Wish Lists
  • Find-in-Store
  • Related Items
  • Frequently Asked Questions (FAQ)
  • Social Proof
  • Security Features
  • Advanced Payment Options
  • Detailed Shipping Information
  • Multi-Touchpoint Contact Page
  • Return Policy

Check out the infographic for more detail.

Why do they matter?

If you’re new to the world of eCommerce, you may not familiar with one or two of those features mentioned in our infographic. And if you’re not familiar with them, you’ll definitely be unaware of how they can transform your website.

And that’s where we come in.

You could be wondering how a FAQ could possibly help you get ahead; how a high resolution could be the difference between a paying customer and one that walks away; how user-generated reviews are the key to eCommerce success.

These are all questions you may have when thinking about moving forward with your eCommerce website.

The truth is, these features are so much more than what they do.

An FAQ section, for example, doesn’t just answer common queries your customers may have. It not only indicates that you care about reassuring your visitors – it shows that you have an excellent understanding of your product and services. And nothing spells reliability more than that.

With high resolution images and videos, their true potential is only ever appreciated by customers should they not be high-resolution. If customers can’t get a clear view of what you have to offer, chances are, they’re less likely to go for it. Low quality media makes your presence unprofessional and dated.

How about user-generated reviews? They only tell customers about what your clients think, right? Yes, but not only that.

User-generated reviews are perfect for having amazing social proof on your website. And where you have social proof in place, you have the ability to positively influence how users interact and engage with your content.

Think about it this way – when was the last time you went to purchase a product online and didn’t take a good look at the review section. And if you did, how much of an influence did this have on you before making the decision to purchase that product or service?

Customer reviews are one of the biggest ways to let your products do the talking.

With 92% of online consumers actively seeking reviews for their desired product, it’s clear that the influence they bring can work wonders for your eCommerce website.

For user-generated reviews, testimonials, and ‘what our clients have to say’ sections, it may be a good idea to feature these throughout your website, rather than having a wholly separate page.