Are you looking for ways to promote your Ecommerce website? Want some marketing techniques that will drive more sales to your online shop?
We share 16 ecommerce website marketing tips in this infographic.
Here’s a quick summary:
- Grow Your Email List
- Create a Series of Style or How-to Videos
- Capture Abandoned Carts with an Exit Intent Pop-Up
- Send Shopping Cart Abandonment Emails
- Get People Back to Your Website with Remarketing
- Work with Influencers in Your Niche
- Create Highly Valuable Blog Posts
- Create Downloadable Offers
- Host a Giveaway
- Ask Customers for Reviews + Place Them Strategically
- Share User-Generated Content
- Create Power Posts – Onsite SEO
- Create Pinterest-Specific Images
- Upsell AND Downsell
- Send Wishlist Reminders
- Nurture Visitors into Subscribers and Subscribers into Customers
Check out the infographic for more detail.
At Red Website Design, we know that website success requires promotion that takes your product and introduces itself to your audiences.
And we don’t just mean the odd Facebook status on your day off, either. Having an eCommerce website that sees regular success by new and returning customers requires constant promotion.
There are so many promotion techniques out there available for your business. Some will work for you, and others simply won’t. It’s about finding your place in the market and using intuitive promotion that keeps your business objectives aligned with your strategy.
Out of the infographic, here are the top three tactics that will deliver valuable promotion for your business.
Grow Your E-Mail List
Use e-mail to:
- Keep customers in the know of any future sales and promotional products.
- Help customers plan ahead. Seasonal promotions (think of the big ones here) through e-mail marketing are a massive opportunity for you to capitalise on the early-bird customers.
Growing your e-mail list is an amazing way to promote the best of what you have to offer, and is a great way to build those relationships with loyal customers who will be your future brand advocates.
Work with Influencers in Your Niche
We can’t stress enough the last two words of that subheading.
You’ve heard of the word, but what exactly does an influencer do? Put simply, influencers are paid to reach out to their huge support bases to promote products and services.
Whether they have an expanding YouTube subscriber list or a large social media following, they allow brands to leverage this loyalty for a fee.
The best example of this is in the gaming industry. YouTube is filled with influencers such as PewDiePie and KSI who are most famous for starting out by gaming.
Let’s suppose a gaming start-up wants to sell a new product. By paying one of these influencers, they’ll be able to have that product advertised at the start or end of the video by that influencer.
And it’s by endorsing your products that influencers can take your product closer to your audience.
Through the magic of social proof, those followers will more than likely look more favourably upon your product because their favourite gamer has endorsed it.
As I stressed above, however, you need to make sure you do your research and pick the right influencer for you and your product. It’s a good idea to become familiar with the kind of content top influencers create, here. That way you’ll know the most suitable avenue for your promotion.
Create Highly Valuable Blog Posts
You’ll be surprised at how many businesses refuse to have a blog section on their website.
But why are they so great?
By having a constant reservoir of engaging, valuable, relevant, and high-quality posts, your website will become more visible online thanks to the SEO benefits it brings.
And it doesn’t stop there.
It’s exactly by producing this valuable content for your customers that you’ll begin to form productive relationships with your key audiences.
And how does that translate to sales? By providing value, you’ll generate more leads, and more leads = more conversions and brand advocates.
We hope you’ve come away with a few more tactics under your belt. Subscribe to our e-mail list for more tips to get ahead.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.