Are you looking for ways to increase the conversion rate of your Ecommerce website? Want to know how using social proof on your site can help?
We share 25 ways to use social proof on your Ecommerce website in this infographic.
Here’s a quick summary:
- Real Time Stats
- Customer Testimonials
- Celebrity Endorsements
- Case Studies
- Media Mentions
- Customer Base
- Trust Seals
- Certifications & Badges
- Platform Integrations
- Social Share Count
- Social Media Proof
- Ratings and Reviews
- Test Scores
- “Best Seller”
- “Customers also bought…”
- Customer Recommendations
- Number of Orders
- Popular Posts/Products
- Customer Showcase
- Use Social Proof with Photos
- Use Social Proof with Similarity
- Use Social Proof with Stories
- No Proof is Better than Low Proof?
- Use Social Proof with Urgency
Check out the infographic for more detail.
What is social proof?
Social proof is the concept that demonstrates how the majority of people subconsciously follow the decisions of the masses when required to take an independent choice.
Let’s imagine you are deciding on a fast-food drive-thru for your lunch. As you drive past a choice of 4 (unfamiliar) fast-food restaurants, you notice that two of them are full of customers. Are you more likely to enter one of the two that are full, or one of the empty ones?
Oddly enough, this happened to me just recently. As I was driving through town, I drove past two popular, rival fast-food chain restaurants. While one was full of customers (it even had a full car park with people eating their food in their cars) the other was completely empty. And as I stopped at the traffic lights, I noticed cars kept piling into the already full car-park.
So which one would you choose?
I bet you wouldn’t think twice about entering one of the full restaurants.
Why? It’s all to do with social proof.
It doesn’t matter if any of those other two empty restaurants made high-quality food with great service. The minute you acknowledge the full restaurants, you immediately assume it must be better. Presented to us, this must be the correct decision to make.
Social proof is a psychological phenomenon where human decision making is influenced by the majority. In this case, it was basing our assumptions on the collective presence of all those people in those two restaurants.
How can I leverage it for my brand?
There are many ways you can use social proof for your brand. But it doesn’t matter what channel is used (whether that’s celebrity endorsements, reviews, or testimonials) it’s how that information is presented to your key target audiences.
A great way to keep social proof alive on your website is to have it presented right across the website as a whole.
We’re talking testimonial reels at the bottom of pages, review page CTAs on product pages, dedicated ‘Happy customers’ pages, and ‘join X customers’ subscription boxes.
Utilising social proof means letting your services and customers do the talking. Furthermore, social proof techniques make customers feel more informed about their decision-making, and will ultimately transfer their trust into what you have to say.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.