Are you just getting started with a social media marketing campaign? Unsure where to start and need some guidance towards success?

Social Metrics Pro share 21 rules for an effective strategy in this infographic.

Here’s a quick summary:

  • Don’t take shortcuts
  • Contribute something of value
  • Position yourself as an expert
  • Engage in meaningful conversations
  • Be productive
  • Don’t sacrifice quality for quantity
  • Don’t spam
  • Be authentic
  • Allow two-way communication
  • Take time to build trust
  • Don’t assume followers want to listen to you
  • Be adaptable
  • Measure success
  • Always engage sincerely
  • Be visual
  • Don’t ignore people
  • Mind your manners
  • Be patient
  • Don’t spread yourself too thin
  • Blog regularly
  • Enjoy yourself

Check out their infographic for more detail.