So, you use both SEO and PPC to drive traffic to your site, but are you combining your effort to improve your overall strategy?

Digital Marketing Philippines share 6 ways to combine SEO and PPC in this infographic.

Here’s a quick summary:

  • Share PPC’s keyword data to improve SEO
  • Use SEO’s long tail keywords to expand PPC campaigns
  • Communicate expensive PPC keywords to SEO
  • Perform ad copy experiments to improve organic content strategy
  • Use Adwords to promote key content
  • Use PPC for retargeting

Check out the infographic for more detail.