So, you use both SEO and PPC to drive traffic to your site, but are you combining your effort to improve your overall strategy?
Digital Marketing Philippines share 6 ways to combine SEO and PPC in this infographic.
Here’s a quick summary:
- Share PPC’s keyword data to improve SEO
- Use SEO’s long tail keywords to expand PPC campaigns
- Communicate expensive PPC keywords to SEO
- Perform ad copy experiments to improve organic content strategy
- Use Adwords to promote key content
- Use PPC for retargeting
Check out the infographic for more detail.
