Are you considering spending some of your marketing budget on pay per click ads? Want to ensure you don’t waste your money on things when you don’t need to?

SEMrush share 5 PPC myths to ignore in this infographic.

Here’s a quick summary:

  • PPC budgets are huge in Ecommerce
  • Aim for bigger discounts in your ads
  • The desktop is dead for PPC
  • All ads should contain a call to action (CTA)
  • PPC best practices are similar for all industries

Check out the infographic for more detail.