Are you looking for stock videos to use on your business website? Want to see if there are free options before spending a fortune?
We share 10 free stock video websites in this infographic.
Here’s who makes the list:
- Clip Canvas
- Life of Vids
Check out the infographic for web addresses and more info.
Video marketing is such a powerful tool for audience engagement. At the very least, videos will add a more dynamic atmosphere to your website, and are a great way for communicating stories, products, and other relevant information.
And because video content is so easy to consume, the way audiences interact with your brand means they get more of the good stuff in less time.
And that means more leads and conversions.
And not only that, having videos on your website means your content becomes even more shareable, targeted, and, captivating.
What kind of video content would your website benefit from?
We’d be here all day if we began telling you about all the benefits, so here are 5 main reasons why you need to start investing in video content.
Information about your products and services
Having videos displaying, demonstrating, and explaining your products and services means your audience can get to know them better. They’re able to get a ‘feel’ for what they are potentially about to buy. Catalogues are great, product videos will allow visitors to see it all in action.
And it means you get to show off your products in all their natural glory.
Search Engine Optimisation
If there’s one thing search engines love more than organic, unique text, it’s video content.
According to Cisco, over 80% of all traffic will consist of video by 2021! This means having videos across your website will make your website fit for the future, as well as one that’s loved by search engines.
With videos, you’ll want to make sure these are optimised, too – strong titles, descriptions, and accompanying text will work wonders for you.
Giving your website the edge
Don’t get caught up in the competition.
Have insightful videos that will make you and your brand stand out from the start.
Visitors will look favourably on content that is easy and simple to consume, meaning their screen times are packed with your content.
Websites with videos are amazing for boosting conversions.
Videos help you say it better, and allow users to learn more about you, your product, and how you can add value to their lives.
By providing quality edutainment, video marketing is capable of influencing the purchasing decision, meaning it is a great persuasive tool that you need to start capitalising on now.
We all love a good story – and even better if it’s one we can watch.
Our visual sense is one of the most receptive. Feed customer curiosity with video content that is valuable, meaningful, and has a story to it.
This will add progression to your branding, and help you make those emotional connections with your audiences.
Adding a storytelling dimension to your website will also make it more authentic and genuine, too!
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.