Are you running a business without an online presence? Wondering if you’re missing out on some golden opportunities?
We share the reasons your business needs a website in this infographic.
Here’s a quick summary:
- Your customers expect it
- It provides social proof
- You control the narrative
- Your competitors all have company websites
- Never put up the ‘closed for business’ sign again
- You’ll show up in Google search results
- Showcase your products and services
Check out the infographic for more detail.
It’s the twenty-first century, customers expect you to have at least some form of digital presence.
This doesn’t mean you need to be a brand whiz on every digital platform going. Instead, having a website presence means your business is relevant and in-touch with the needs of modern-day demands.
This expectancy, naturally, derives from the volume of internet usage. To take Great Britain as an example, a staggering 78% of us use smartphones to access the internet alone.
This figure is increasing as you read this, and, with more of us using smartphones on the go, having a website will make your business one that is a whole lot easier to find wherever – and whenever – your customer needs you.
So, if you want to be taken seriously by consumers, having a website for your small business is a natural start – and frankly a must – and will bring worthwhile returns on your initial investments.
With a website – you can let your products do the talking.
Social proof means justifying and supporting your credibility by displaying how previous customers thought about your business. It’s about getting the word out via people who have actually used – and are satisfied with – your product and service.
For every positive testimonial, review, and recommendation that is left by one happy consumer on your website – you gain the respect of many more.
And when does this come in handy most? When a customer needs that last ounce of persuasion to make that purchasing decision.
Why do you need a website? Because your competitors have one.
Let us imagine two customers who are in need of a product that your business happens to sell. Your competitor, just down the road, also sells this product.
This particular customer is not in your location right now, and therefore cannot take a trip to the high street. So, they reach for their smartphone and begin to search for the product they need instead. They even use your location in the search query.
Unfortunately, your business doesn’t appear anywhere in the top search listings, because you don’t have a website. You may be present on Google Maps – but this customer wants to access a website quickly where they can view other, similar products on offer.
On this occasion, your competitor makes the sale. All because they have a website where this customer could purchase the product right from the palm of their hand.
Don’t miss out on a sale because you’re not online. Act now and build your digital presence today.
No, really. Why does your business need a website? Because retail demand does not end after 8pm.
There’s nothing better than the British high-street, and unfortunately, we’re all witness to something of a crisis at the moment. Whilst physical shops can be great, they’re at the mercy of opening times, staffing hours, and often extortionate council rates.
With a website, you can take your business online and make it accessible to anyone, at any time.
Curating an always-on presence will make your business a much more digitally accessible and relevant enterprise, and will guarantee your availability with just an internet connection.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.