Are you in the process of creating a new website or graphic? Want to know how to effectively add in your text?

The Visual Communication Guy shares 18 rules for using text in this infographic.

Here’s a quick summary:

  • Know the font’s personality
  • Avoid default fonts
  • Steer clear of clichés and uglies
  • Use two fonts
  • Contrast font families
  • Pay attention to size
  • Don’t use all caps
  • Be careful with reverse type
  • Create an ideal length
  • Adjust your line spacing
  • Pay attention to readability
  • Watch the legibility
  • Make correct use of small caps
  • Get rid of line breaks
  • Don’t leave orphans
  • Know how to highlight
  • Consider using old style figures
  • Understand your punctuation

Check out the infographic for more detail.