How do you tell if your online marketing strategy is successful? Are you tracking the right metrics to gain a full understanding of how you are performing?

Marketing Profs share the 5 KPIs you need to track in this infographic.

Here’s a quick summary:

  • Customer lifetime value (CLV)
  • Customer acquisition cost (CAC)
  • Marketing return on investment (MROI)
  • Traffic-to-lead conversions
  • Lead-to-customer conversions

Check out the infographic for more detail.