So, you’ve heard the term content is king, you know content marketing is a great way to improve your SEO, but are you following the one single rule that will lead to success?
Brafton share this rule, along with a brief history of content and SEO, in this infographic.
Here’s a quick summary of what’s included:
- It starts with content and promotion
- Then everyone bought a computer
- Search engines organise the internet
- Marketers start optimising websites for search engines
- Blackhat SEO emerges
- Google starts bringing down the hammer
- Brands rejoice, but still struggle
- Long-tail keywords come in to play
- The customer comes first (this is the mentioned single-most important rule, in case you didn’t realise)
Check out the infographic for more detail.