Are you looking for ways to improve the About Us page on your business website? Want it to convince your visitors that you are the right company for them?
Referral Candy share their tips for success in this infographic.
Here’s a quick summary:
- Make it about them, not you
- Make your headline your value proposition
- Tell a story
- Shuttle people to the next step
- Avoid overstuffing
- Test, test, test
Check out the infographic for more detail.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.