Are you looking for ways to improve your social media marketing strategy? Want to create and share content that resonates with your followers?

You’ll find 6 kinds of content your followers will enjoy in this infographic.

Things are broken down into the following categories:

  • Entertainment
  • Inspiration
  • Education
  • Conversation
  • Connection
  • Promotion

Check out the infographic for more detail.

It goes without saying: if you want to connect with your followers, you need to own your digital platforms. Effective social media management is crucial to engaging with your audience and improving brand loyalty.

Afterall, it’s where we spend most of our free time.

So, if you find yourself struggling to harness the power of social media and don’t know how to make it work for your business, then this infographic will help you diversify how you reach out to your followers.

By combining the strategies outlined above, you can optimise your interactions with your audience, and bring a purpose to your objective.

Ultimately, your audience will frequent your brand for the latest content, and the relationship will be reciprocal: in return for their traffic, you will offer a model that educates, entertains, and informs.


Social media is a source of entertainment, and your presence on it needs to reflect this. As the infographic highlights, the entertainment value your social media strategy brings is crucial to making every visit an enjoyable one.

Out of the list, there are two that you should especially consider incorporating into your strategy.

The first is memes.

These, as you know, are humorous content/concepts that spread throughout the internet. Often, memes are unintentional humour with no agenda. They can quickly be transformed into marketing material, however.

One example is the Wendy’s social media strategy which regularly uses the latest meme to interact with their fanbase and poke fun at their competitors – mainly McDonald’s.

Memes are interchangeable, and, if used correctly, have great marketing potential. They have a short-lived lifespan, however, so your audience will be quick to call you out if you are late to the game!

Memes are a great way to entertain your followers and stay relevant.

The second one which should stand out is viral content.

The beauty of viral content is that it resonates with everyone who views it, becoming a shared experience. Creating viral content on your social media allows you to capture that coveted emotional engagement with your followers that will encourage future visits to your various social media.

By eliciting emotional responses in your audience, your content will be shared amongst their circles.

Think of *that* Old Spice advert, or Three’s #DancePonyDance. You probably haven’t forgotten about the ALS Ice Bucket challenge, or even House of Fraser’s unexpected emoji tweets.

These marketing campaigns were all successful in evoking positive emotional responses. They all entertained their audiences. You don’t necessarily have to be the creator of viral content, however.

Your brand can be disruptive in capitalising on content already made. Your followers will immediately understand the viral content, and will view your brand as current, “trendy”, and sharp when it comes to understanding the latest internet material.


We all like to be inspired, and your followers are no different. Whether they are looking on Pinterest, Instagram, or Facebook, they want content that inspires and brings something new to their scrolling session.

Take a look at the infographic. By inspiring your audience, your social media marketing will become successful in standing out.

Inspirational images, quotes, trivia, and success stories are all instrumental in motivating your followers and encouraging them to come back again and again.


Education is a powerful tool that, when incorporated into your social media strategy, optimises how your audience views your brand.

Many people consider social media as the antithesis to productivity and a barrier for education. This doesn’t have to be the case, however.

According to Social Media Today, teens can spend up to 9 hours a day on social media. This is a staggering time devoted to their devices. We therefore have a responsibility to ensure our content has the tools for growth, and are the incubators for progress.

Blog posts, Live Q&As, research, how-to videos, case studies, workshops, and free resources are just some ideas that can improve your audience’s experience.


Social media works best when it truly is social. Great things happen when you communicate and engage with your followers daily, and is a great way to value your audience.

We all know how difficult it is to establish trust online. However, the infographic has some great ways to connect with your followers and make your relationship a healthy one.

Polls are becoming more popular with brands who want to gauge their audience’s opinions, whether that be on a new idea, opportunity, or their favourite product. It can even be something trivial to get the conversation going.

“Caption this” photos are immensely successful with audiences, giving them a chance to get creative. The more people that attempt to caption your post, the more coverage your social media will get.

Get involved with your audience, and get the conversation started!


This leads nicely to the next section on today’s infographic. It’s all about connecting your brand to your followers. Being transparent is liberating in today’s digital world, and your audience wants to know who is behind those tweets and product reviews.

A Behind-the-Scenes video series is a novel and creative way to make your brand accessible on social media. It’s a genuine and fun way to show how your business operates and what kind of challenges you face in the everyday.

Likewise, features of your employees is a fantastic strategy to bring a human face to your digital activity. You could feature a weekly bio where a different member of staff “takes over” your social media feed and discusses their roles and answers questions.


Social media is an exciting and easy way to promote your brand and products. Due to its accessibility, you can reach your audiences instantaneously.

One way to do this is to feature your latest discounts, products, and services across your platforms. Being able to target your posts further can generate more sales and customers.

If you want your customers to stay informed, an opt-in mailing list can ensure you stay relevant in the market. You can incentivise further by offering promotion codes!

Hopefully you have learned something new from today’s infographic.

Social media management is an important strategy for growth in the digital age. If you want to learn more about how we can help get your brand social media savvy, click here.