Are you considering adding emoji to your social media posts? Want to know if it’s appropriate for businesses to use emoji in their marketing?

We share the dos and don’ts of emoji for businesses in this infographic.

Here’s a quick summary:

  • Do know your audience
  • Do keep emoji in context
  • Do inject some personality
  • Do use words where necessary
  • Don’t go overboard
  • Don’t misinterpret their meaning
  • Don’t take them too seriously
  • Don’t follow the crowd

Check out the infographic for more detail.