Are you struggling to find your business website on Google? Wondering why you’re not listed in Google’s search results?
We share 9 reasons you could be deindexed in this infographic.
Here’s a quick summary:
- Spammy structured markup
- “Free hosting”
- User-generated spam
- Keyword stuffing
- Duplicate content
- Doorway pages
- Unnatural links
Check out the infographic for more detail.
For a while, you’ve been enjoying your first-page position on Google.
It’s bringing you traffic – and that means more leads and conversions for your business website.
But then suddenly, as you check the morning news with your coffee, your heart sinks to your stomach: you’ve been deindexed by Google.
If Google finds your website fails to meet their quality guidelines, breaks the law, or is in breach for some other reason, they will remove your website from their listings page.
Google’s central mission that drives their service is to ‘“to organize the world’s information and make it universally accessible and useful’. If information you provide appears to contradict this mission statement, your website could be in trouble.
Ranking high on Google’s SERPs is not easy; people have built careers around this endeavour, and webmasters are always decoding and discovering new ways to get ahead.
Naturally, some website owners attempt to ‘game’ Google and its users by tricking bots.
Whilst Google can’t comment on individual cases, they do provide further information about why websites are sometimes deindexed.
Cloaking essentially refers to showing different content to users and search engines. You could be advertising your blog, but take users entirely somewhere else. That somewhere else could be illegal.
Google is all about providing its users with a service that’s valuable, accessible, and trustworthy. From automatically generated content, to hidden links and pages with malicious behaviour, spammy content will land you with a deindexed website.
Keyword stuffing is an age-old SEO tactic that many people relied on for search engine success. As Google’s search engine has become more sophisticated, however, it’s now a blackhat technique that infringes upon webmaster guidelines.
Keyword stuffing involves filling webpages with keywords and numbers to influence a website’s Google ranking.
You could be including irrelevant keywords on your website (such as sports gear on a bakery website). You could be repeating several keywords and phrases in an effort to get ahead.
Tactics like these are easily spotted by Google – it’s not worth the risk.
As part of an effective off-page SEO strategy, link-building lets Google know your website is authoritative, trustworthy, and relevant to its users.
Far from easy, link-building is often manipulated by website owners to gain an unfair advantage.
Buying links, low-quality guest-posting, paid links, and spam blog commenting are just a few examples of unnatural links that Google will penalise you for.
They say if you’re not ranked on the first page, you may as well not rank at all. With the vast majority of Google traffic heading to first-page results, it’s easy to recognise the importance of ranking high.
However, it’s also true that many website owners resort to unfair means to get ahead. And instead of light punishments, Google will deindex your website completely, rendering those efforts a complete waste of time.
Ranking highly – and staying there – requires time and a requirement to do things the right way.
After all, your traffic will thank you for it.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.