Are you looking for ways to create a more targeted marketing strategy? Want to better understand who you target audience is?

Salesforce share their guide to creating a customer persona in this infographic.

Here’s a quick summary:

  • Conduct user research
  • Condense the research
  • Brainstorm
  • Refine
  • Make them realistic
  • Input your persona in your CRM platform

Check out the infographic for more detail.