Are you trying to pick a colour scheme for your business website? Need some colour inspiration to match your websites objectives?

Reux Design share five colour palettes to try in this infographic.

They share colours to help you achieve the following vibes:

  • Soft, romantic, organic
  • Strong, masculine, clean
  • Bright, cheerful, fun
  • Luxurious, thoughtful, mature
  • Girly, rich, bold

Check out the infographic for their suggestions.

‘Colour! What a deep and mysterious language’, said one Paul Gaughin, renowned French post-impressionist painter.

Gaughin’s insight is relevant more than ever when it comes to website design in the twenty-first century. How can you transform this mysterious language into one that everybody can understand?

The infographic demonstrates how emotions and visual stimuli can be closely connected; we can capitalise on this when designing websites, and experiment with different colours to communicate different messages and tones.

Taking a look at the infographic reveals a wide array of colours that convey different emotions.

You may find the pastel colours reveal connotations of purity, cleanliness, and clarity. Picture make-up websites, cake stalls, beauty salons, floral services, and perfume counters. You’ll see that they’re soft on the eye and would place nicely with content that inspires creativity, calmness, and clarity in your audience.

Colours that are confident stand out and these are perfect for making your voice heard. The strong blues and greens in the next section are bold choices that are always popular. Any primary colour will have this effect.

If you are looking for a more upbeat, quirky website, take a look at the next section. These colours instil positivity and a renewed outlook that are a little different from your standard primaries.

The softer, more luxurious tones offer calm undertones of professionalism. This understated confidence is reflected in these simple palettes.

If you are after a #girlpower palette, the next one’s for you. ‘Girly, rich, bold’ are relevant palettes in modern websites that allow you to tap into your creative vibe!

As you can see, by experimenting with different colour palettes you can really transform your brand voice and engage with your audience in a creative way.

Colour and Behavioural Psychology in Brands

Coca-Cola

Coca-Cola’s logo is easily one of the most recognisable around the world. Its font, Spencerian script, is largely responsible for this.

The flaring letters are seemingly old-fashioned yet timeless, and they have made Coca-Cola into a brand that is reliable and enduring. Where brands have raced to modernise their branding, Coca-Cola, on the other-hand, have found that their branding does not require any major facelifts.

Although the font plays a huge role in this, the red and white colour palettes are just as crucial in the brand’s ethos. The white lettering on the red background is a classic theme. The success of a brand rests largely on its ability to be understood without any words.

In this example, Vasjen Katro has utilised our familiarity with the red streak of the Coca-Cola brand. We don’t even need to see the ‘Coca-Cola’ lettering!

Logo created by artist Vasjen Katro, in collaboration with Coca-Cola for the upcoming 2020 Tokyo Olympics. Source.

McDonalds

It’s a given: most of us have visited McDonald’s in our lifetime. Whether we’re undecided about what to eat, what sauces to choose, eat-in or drive-thru, we all recognise the golden arches. Incorporated into the logo in 1962, they have come to represent the ultimate symbol of McDonald’s and its values.

There’s more at work here, though, and it has something to do with the psychological impact of red and yellow – two colours that not only represent McDonald’s, but Burger King, too.

Karen Haller, colour psychologist, tells us more.

‘Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention.  Yellow triggers the feelings of happiness and friendliness’

‘McDonald’s ad’, Creative Review.

The above poster used by McDonald’s Canada perfectly shows us how our associations of red and yellow with McDonald’s has been cleverly teased with. It’s a simple design, yet it’s one where simplicity speaks with colour.

Today’s blog demonstrates that colour, when used appropriately, can have a powerful force in our campaigns. Colour can convey messages that words sometimes cannot. In today’s infographic by Reux Design, we have learnt how we can utilise palettes to communicate our mission to our audiences.

Similarly, by looking at how corporations use colour to accompany their product, we have seen how colour psychology is a quiet force in marketing.

This should not go unnoticed in your web development.

Get in touch today to see how we can help create a website that brings out the colour in your mission.