Are you looking for ways to improve your content marketing strategy? Want to identify and rectify mistakes that are wasting your content marketing budget?

We share 10 content marketing mistakes to avoid in this infographic.

Here’s a quick summary:

  • Jumping in without a strategy
  • Not focusing on your audience
  • Selling, not sharing
  • Failing to address the entire client journey
  • Concentrating on quantity and not quality
  • Lacking originality and differentiation
  • Inconsistent / infrequent blogging
  • Viewing content marketing solely as SEO
  • Becoming paralysed by your editorial calendar (or lack thereof)
  • Expecting immediate results

Check out the infographic for more detail.