Are you considering investing more into your email marketing strategy? Want to fully appreciate the power email marketing offers to your business?
Oberlo share the email marketing stats you need to know in this infographic.
Here are the most significant:
- The number of currently active email accounts is 3.7 billion, but the figure is expected to grow to 4.3 billion in the next four years.
- Almost 90% of business professionals prefer using email when communicating for business purposes.
- Email is probably the most profitable marketing tool because the average campaign generates $38 for every dollar invested.
- Users all over the world are used to receiving promotional emails. According to the report, over 60% of subscribers don’t mind getting promo messages on a weekly basis, while almost 40% of them would like emails to come even more frequently.
Check out the infographic for more detail.