Are you looking for ways to improve your website’s ranking on Google? Want to check your business website is setup for Google success?

We share a 35 point SEO checklist in this infographic.

The steps are broken down into the following categories:

  • Server-side SEO
  • Indexing
  • Content
  • Site architecture
  • Mobile

Check out the infographic for more detail.

Why do you need to bother?

We’re not saying we have the answers to everything, but we do know one thing: the principles found in this infographic have given us an increase in traffic. The same can work for you, too.

If it isn’t already, an evolving Search Engine Optimisation strategy should be a major priority for your business. And, if it isn’t already, that’s probably why you’re not performing as well as you should be on search engine listings.

Search Engine Optimisation, afterall, is the process that helps visitors find you. And for this to happen, search engine algorithms need to crawl, index, and rank your website based on how relevant your website and its content is. And that means making it as visible, appealing, and relevant as possible.

For many business owners with websites, SEO often becomes an afterthought – something that can be resolved at a later date. And this is where they risk losing out on bringing the best of what they have to users. It’s where you’ll miss out on leads, conversions, and audience engagement.

Once your website is produced, it doesn’t end there. For visitors to actually find you in the first place, you need an effective SEO strategy in place that optimises every single snippet of meaningful content for better exposure.


A massive area to get amazing SEO results lies in the delivery of content.

Are your headlines containing at least one primary keyword? And have you refrained from using the same keyword twice where possible?

Have you double-checked your keyword research? Does content have an assigned keyword that will help audiences bring their queries to results?

Ensuring these objectives are met will mean that whatever is going on behind the scenes is dedicated to providing a better experience for users who are looking for what you have to offer.


With more and more people using mobiles, it’s important that you complete a mobile-SEO audit to make sure your audiences can find you on the go.

Having a responsive design here is crucial. With users browsing content on mobiles, the expectation to find what they want faster – and easier – is increasing all the time.

SEO is a process that requires constant revision, time, and resources. We’re by no means claiming this is an exhaustive list that will bring you rapid success from day one.

What we are saying, however, is if you’ve taken on-board these steps as part of a wider organic search strategy, you’ll be moving in the right direction for better rankings. And for your competition? Well, they’ll be far behind you.