Are you in the process of building a new Ecommerce website? Want to ensure you have all your bases covered for a successful online shop?
We share 14 essential Ecommerce website features in this infographic.
Here’s a quick summary:
- High Quality Imagery
- Clean Web Design
- Quick And Accurate Search Function
- Simple website navigation
- Customer focused content
- Detailed Product descriptions
- Related products to upsell and increase profits
- Customer support
- Delivery and returns information
- Terms and conditions
- Unique selling points
- Simple checkout function
- A good payment gateway
- Website security
Check out the infographic for more detail.
Why is it important to have an effective eCommerce website?
Having an eCommerce website allows any business to sell their products to customers online. And with many of us choosing to pay for products this way, eCommerce websites are increasingly becoming a popular arm of modern business websites looking to expand and acquire new audiences.
As you know, eCommerce websites (and any website for that matter) are one of the first major – or only – point of contact between a customer and a business. Just looking nice is now not enough.
Buying online is such a convenient way for consumers to get what they need, and when they need it. And for these two reasons alone, it’s vital that your eCommerce is built around a customer’s needs, wants, and expectations.
So what can you do as an eCommerce owner to help customers get the most out of your online shop?
High quality Images & Video
How you communicate content to visitors is so important. And, as impressions are never easily forgotten, having crisp imagery means you’re dedicated to providing a professional service.
Our vision is one of our most perceptible senses, and you can’t sell products by talking about them. Having high-quality images mean your products can look their best.
Because nobody wants to browse their products by looking past low-resolution images taken on a potato.
If there is any strategy that will propel your eCommerce to new heights, it’s your CRM. Making sure you keep track of your customers – and are there when they need you most – will mean you get to understand their needs, preferences, and habits.
Unique Selling Point – What Makes You So Special?
OK – so you’ve got this amazing product that you think will add amazing value to people’s lives. You also think it’ll make your eCommerce website even more popular.
But what if half of your competitors are selling something similar, perhaps at a slightly reduced price?
The key here is to highlight how they will benefit the most. Be enthusiastic about your products, and convince visitors they need it.
Checkout – Buy For Now?
A customer has decided they want your product, so why make it difficult for them to pay for it?
That might seem obvious, but you’d be surprised at how many customers make it to the final payment page only to then leave.
It’s a good idea to dig deep into your Analytics here. What are your exit rates like currently for your payment pages? Where are those visitors coming from?
Segment your metrics by things like browser – do some browsers throw 3rd party content areas?
What about payment method? Are all functions working properly for each payment associate?
Making sure your payment pages are the best they can be will mean customers get what they came for – faster.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.