Are you a B2B provider and considering investing in content marketing? Not 100% convinced if content marketing can benefit your B2B business?

MDG Advertising share the stats and facts you need to know in this infographic.

Here’s a quick summary:

  • B2B Content Marketing Is Popular but Still Maturing
  • Content Effectively Sparks Lead Generation
  • Content Success Starts with Goals, a Plan, and Measurement
  • Content to Needs to Be High-Quality and Credible
  • Different Content Formats Serve Different Roles
  • Reaching Audiences Is as Important as Content Creation

Check out the infographic for more detail.