What SEO techniques do you use to generate traffic from Google? Could your current SEO plan of attack be leading you towards trouble?
We share 11 outdated SEO tactics to stop using in this infographic.
Here’s a quick summary:
- Exact match domain names
- Link directories
- Flat URL architecture
- Automated link building
- Keyword stuffing
- Keyword variation pages
- Paid links
- Building several interlinked sites
- Prioritising quantity over quality
- Irrelevant guest posts
- Ignoring local SEO
Check out the infographic for more detail.
Exact match domain names
As the name implies, businesses capitalised on algorithms that boosted the domains of matching keywords. No longer a fruitful endeavour, you’re better off sticking to a unique and creative domain that stays memorable.
There was a time in internet history when users found your domains by using websites with in-house directories. This made it a whole lot easier for people to find what they were looking for, all in once place. But they’re no longer recognised by algorithms, and no longer useful to visitors.
Flat URL architecture
Having a flat URL structure makes it even more difficult for bots to crawl and understand your website as a whole. By removing the flat hierarchy, crawlers will find it easier to index your site, and recognise the value of individual pages within your website.
Automated link building
Link-building is incredibly valuable for any SEO strategy as it helps inform search engine algorithms of the credibility, resourcefulness, and value of your website throughauthoritative websites. It isn’t a process that can be automated, and requires you to build positive link-building relationships with other people manually.
To get the best out of this process, you need to build those key relationships within the industry and provide content that users will find engaging and useful.
Before algorithms became complex and vigorous, key-word stuffing worked by filling pages with specific key words and phrases that would propel your position on SERPs.
Keyword variation pages
Creating separate pages for variations of keywords you’re trying to rank for doesn’t work, will slow your website down further, and make navigation more complex for users.
Don’t get caught trying to get ahead by unfair means. They may improve your rankings initially, but you’ll soon lose that progress once you get caught.
Building quality links the right way will mean your long-term link-building strategy will be more healthy, natural, and more favourable for algorithms.
Building several interlinked sites
Interlinking sites need to all be relevant to each other. Search engines don’t value the quantity of links, but rather the quality. So, if you have multiple business websites of varying subject matter, linking them all won’t bring you any results.
Prioritising quantity over quality
An overlooked tactic to SEO is writing for humans, not bots. Many people assume that because weight is given to unique, engaging content, it must mean that more content = better SEO results.
It doesn’t work like that.
Sticking to a high publishing frequency for the sake of publishing content will jeopardise the quality of those posts, making your website less valuable for users in the long run.
Irrelevant guest posts
Whilst guest blogging is a great way to build links, there are caveats that you need to be aware of.
If you are going to guest blog, make sure to do it in a way that increases the exposure of your business.
Remember: search engines can locate irrelevant links and penalise those involved.
Ignoring local SEO
It’s OK to aim for the stars to reach your audience, but forgetting about where you are means you’re missing out on a large chunk of that audience that are sitting right on your doorstep.
This matters even more if you’re a local business and people in your area are looking for your products.
Neglecting local, target audiences by trying to expand global ones means your market segmentation will become saturated and unfocused.
Improving your local SEO strategy will mean your website becomes more relevant where it matters.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.