Are you looking for ways to improve your email marketing strategy? Want to optimise your marketing emails and improve open rates?

We share 15 best practices to improve email open rates in this infographic.

Here’s a quick summary:

  • Start the relationship off right
  • Be consistent in your mailings
  • Segment your audience
  • Let the data be your guide
  • Keep your list up-to-date
  • Conduct A/B tests frequently
  • Timing is critical
  • Avoid becoming SPAM
  • Be mobile-minded
  • Create a short and catchy subject line
  • Ask recipients a question
  • Use numbers in your subject line
  • Use personalisation
  • Use emojis (but do so carefully)
  • Offer real value

Check out the infographic for more detail.