Are you investing some of your marketing budget into paid social media ads? Want to check your social media advertising strategy is generating the right results?

We share 8 social media advertising metrics you should measure in this infographic.

Here’s a quick summary:

  • Social Media Reach
  • Engagement
  • Amplification Rate
  • Social Media Referrals
  • Click-Through-Rate
  • Bounce Rate
  • Conversions and Conversion Rate
  • Cost per Conversion

Check out the infographic for more detail.